Case Studies
Real growth.
Receipts attached.
I've helped brands across fashion, beauty, and supplements break past their first $1M month, without burning ad budget.
My clients rely on me to deliver meaningful growth that improvesbottom line.
My case studies showcase how I’ve helped Australian and international ecommerce brands scale profitably through Meta Ads, Google Ads, email marketing and revenue-led growth strategies.
Meta Ads
$559 in revenue for every $1 spent & a SEMrush Award to show for it.
This campaign generated $360,000 in revenue from a $1,000 media budget over an 18-month period through a multi-touchpoint Meta Ads strategy designed to capture demand across the customer journey.
Paid ads and creative were managed together, with audiences and messaging refined as results came in. Scaling decisions were guided by real sales data — letting performance grow steadily without drop-off.
559x
Return on ad spend
$360k
Revenue generated
$1k
Total media budget
Meta Ads
From quiet launch to category contender Mocka's breakout year.
I built a full-funnel Meta strategy from the ground up pairing scroll-stopping creative with tightly structured campaigns designed to capture demand and convert cold audiences efficiently.
Creative testing ran in tandem with audience expansion, letting us scale spend confidently as ROAS held steady. Every dollar of media was tied back to revenue, not vanity metrics.
15-30x
Return on ad spend
$1.4M
Incremental Revenue Generated
$170k
Total media budget
Meta Ads + EDM
Shopify revenue up 51% in less than 6 months without eroding margin.
A structured acquisition and retention strategy delivered a clear uplift across the business Meta drove a 93% increase in ROAS while EDM revenue grew 44%.
I focused on the products driving the strongest performance, planned around key commercial periods like Black Friday, and scaled only when the data supported it. Paid and EDM were managed as one unified strategy across the journey.
+51%
Shopify revenue
+93%
Meta ROAS
+44%
EDM revenue
Meta Ads + Google Ads
Monthly revenue up 500% in 12 months.
Using my systemised growth approach, I scaled Meta ROAS from 2x to over 10x, a 400% improvement and lifted conversion rate by 87%.
Paid acquisition and onsite optimisation were structured to work together. Creative and messaging were refined across the journey so the offer landed with the right audience, and spend was scaled only when real sales results supported it.
+500%
Monthly revenue
+400%
Meta ROAS (2x → 10x)
+87%
Conversion rate
Meta Ads + Google Ads
ROI up 56% in six months — Meta and Google in lockstep.
SEM delivered a 111% lift in total purchases; Meta delivered a 101% lift. Both channels were restructured around buyer intent and revenue performance, not platform signals.
On Meta, I refined audiences, creative sequencing and funnel structure. On Google I tightened keyword focus, search intent and budget allocation. Both were continuously optimised from real sales data.
+56%
Return on investment
+111%
Google purchases
+101%
Meta purchases
Meta Ads + Google Ads
Total revenue scaled 360% over a defined growth period.
Meta ROAS rose 399% and Google ROAS rose 65%, significantly improving acquisition efficiency on both channels.
I managed Meta and Google as one acquisition engine, ran ongoing creative sprints to test and scale winning concepts, and made every scaling decision from real revenue data and customer behaviour, never platform signals.
+360%
Total revenue
+399%
Meta ROAS
+65%
Google ROAS
Meta Ads
Revenue up 103% inside three months — from launch.
I launched Fetchit's ecommerce acquisition using our systemised growth approach. Website traffic increased 123% with a 5.71% click-through rate, indicating strong high-intent demand from day one.
Acquisition and creative were managed together, spend was scaled only when purchases were proven, and optimisation was guided by real sales data — establishing a profitable acquisition baseline quickly.
+103%
Revenue (3 months)
+123%
Website traffic
5.71%
Click-through rate
I run discovery calls personally. 15 minutes, no pitch, no pressure.