THE VALUE WE PROVIDE.
Our Case
studies
We combine deep ecommerce expertise with revenue-led execution to deliver measurable growth.
Our ecommerce case studies showcase how The Social Boutique helps Australian and international ecommerce brands scale profitably through Meta Ads, Google Ads, email marketing and revenue-led growth strategies.
As a boutique ecommerce marketing agency, we focus on improving our clients’ bottom line, increasing return on investment, and driving sustainable growth by aligning performance marketing with Shopify data, customer behaviour and creative that converts.
Our clients rely on us to deliver meaningful growth that improves bottom line.
Superior Healthcare
OUR CLIENT’S RESULTS.
This campaign generated $559 in revenue for every $1 spent, resulting in $360,000 in revenue from a $1,000 media budget.
Performance was built and scaled over a 18-month period through a multi-touchpoint Meta Ads strategy designed to capture demand across the customer journey.
Using our systemised approach, we managed paid ads and creative together, refining audiences and messaging as results came in. Scaling decisions were guided by real sales data, allowing performance to grow steadily without drop-off.
The campaign’s performance was recognised with a SEMrush Award.
Results
Mocka
OUR CLIENT’S RESULTS.
Results
In the first 12 months of our collaboration, Mocka increased return on investment by 35% in Australia and 70% in New Zealand through our systemised growth approach.
We analysed product margins alongside category-level demand to determine where spend would drive the strongest returns in each market. High-margin products were prioritised where scale made sense, while category focus was adjusted based on regional demand patterns and buying behaviour.
Paid acquisition was then scaled market by market using financial performance as the primary decision driver, ensuring growth remained efficient and tailored rather than uniform across regions.
Warwick Jones
OUR CLIENT’S RESULTS.
Results
In less than 6 months, we accelerated Warwick Jones’ Shopify revenue by 51%, delivering a clear uplift in overall business performance.
This growth was driven by a structured acquisition and retention strategy, with Meta delivering a 93% increase in ROAS and EDM revenue growing by 44%.
Our approach focused on identifying the products driving the strongest performance, planning activity around key commercial periods such as Black Friday, and scaling only when performance data showed the numbers could support it. Every decision was guided by profit focused metrics, allowing revenue to grow without eroding margins.
Paid acquisition and EDM were managed as a single, unified strategy, ensuring traffic, offers and messaging worked together to maximise return at every stage of the customer journey.
McIver’s
OUR CLIENT’S RESULTS.
Results
In 12 months, McIver’s increased monthly revenue by 500% through our systemised growth approach.
Using this system, we scaled Meta ROAS from 2x to over 10x (a 400% increase) and improved conversion rate by 87%.
This was achieved by structuring paid acquisition and onsite optimisation to work together, scaling spend based on financial performance, and continuously refining creative across the buying cycle to ensure increased traffic converted efficiently into revenue.
Get Frocked
OUR CLIENT’S RESULTS.
Results
Over a 6 month period, we scaled Get Frocked’s ecommerce performance, increasing return on investment by 56%. This growth was driven by paid acquisition, with SEM delivering a 111% increase in total purchases and Meta delivering a 101% increase in total purchases.
Performance improved by restructuring Meta and Google around buyer intent and commercial outcomes. On Meta, we refined audience signals, creative sequencing and funnel structure to improve conversion efficiency. On Google, we tightened keyword focus, search intent and budget allocation to capture higher intent demand. Both channels were optimised continuously using performance and revenue data, allowing purchases to scale while maintaining strong returns.
Spoonie Society
OUR CLIENT’S RESULTS.
Results
Over a defined growth period, we scaled this ecommerce brand’s total revenue by 360%.
This growth was driven by Meta Ads ROAS increasing by 399% and Google Ads ROAS increasing by 65%, significantly improving acquisition efficiency across both channels.
Results were achieved through a revenue-led growth system that aligned paid acquisition, customer journey strategy and creative execution. We managed Meta and Google as part of one acquisition engine, introduced ongoing creative sprints to continuously test and scale winning concepts, and made all scaling decisions using real revenue data and customer behaviour, not platform signals. Spend was increased only where performance supported it, ensuring growth remained controlled and profitable.
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