A profit led
partner for brands
that want real growth

The Social Boutique partners with brands to build clear, profit led strategies that shape acquisition, enhance creative performance and optimise the user journey for real revenue growth.

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$100,000,000+

New revenue generated for our clients

WHY CHOOSE US?

Strategic Growth Partners Focused On Performance,
Profit And Measurable Results.

The Social Boutique is a boutique digital marketing agency for ecommerce and lead generation brands that need marketing to contribute meaningfully to business growth.

Most agencies optimise channels in isolation and overlook the commercial realities behind sustainable growth. They focus on ads without addressing the creative, the offer, the onsite experience or the financial metrics that determine whether acquisition is truly profitable.

Our approach is different. We assess your entire marketing ecosystem, identify the gaps limiting performance and rebuild the components that influence commercial outcomes. This includes strengthening acquisition, elevating creative effectiveness, refining conversion pathways and ensuring your sales funnel supports profitable growth.

This is how marketing stops operating in fragments and starts functioning as a commercial growth system.

Partner with a team that treats your marketing as an investment and is accountable for the return.

Our mission is to build predictable, profitable growth for ecommerce & lead generation brands through paid advertising, email marketing, retention strategy and financial insight.

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DIGITAL MARKETING AND GROWTH STRATEGY

Our Approach

We review your full marketing and sales system to understand how your business acquires customers, where performance is being lost and what is required to strengthen the areas that directly impact growth and profit.

Here is what our work includes:

• Running your acquisition strategy to attract the right customers efficiently
• Directing creative that improves engagement and conversion
• Optimising your website and funnel so more people take action • Strengthening email and retention to increase repeat revenue
• Providing financial commercial insight to guide smarter decisions and profit growth

Everything we do has intent.
Every dollar must work.
Every change must move performance forward.

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Meet Our Founder, Erwane

Hey, I’m Erwane — known for my love of cheese and a hybrid accent that somehow blends French, Irish and Aussie all at once.

I started The Social Boutique after years of watching brands invest in marketing without understanding what truly drove their revenue. Working across both agency and in-house roles, I kept seeing the same issue… founders were spending heavily, but they didn’t have visibility into their numbers or the insight to make confident, revenue-led decisions.

I wanted to build a boutique digital marketing agency that changed that. An agency that helps founders understand their data, identify what actually moves the needle and make smarter decisions that support sustainable, profitable growth.

Today my work centres on being a performance-driven growth strategist helping founders interpret their numbers, uncover real opportunities and build marketing systems that strengthen revenue, efficiency and long-term performance.

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Work with the team that delivers. Every time.

Our core team brings decades of combined experience in marketing strategy, ad performance, graphic design and account management. We’re lean, we’re agile, and we care deeply about results.

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Karin Grabow
Strategy Lead

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Clarissa A.
Digital Strategist

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Camille Miles
Graphic Designer

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Chris Roger
Performance Lead

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Ellie Villareal
Account Manager

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Trusted By Over 160+ Brands The Last 4 Years

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Ready to turn your marketing spend into a profit-driving engine?

Start Your Growth Journey