CASE STUDY.
Get Frocked
How we helped Get Frocked dress for growth, scaling their fashion brand through performance-led ecommerce strategy.
SUCCESS STORY.
Increased return on investment by 56%
Get Frocked partnered with The Social Boutique to scale ecommerce growth across Meta and Google, increasing return on investment by 56% in 6 months.
growth finally found its fit.
Where strategy was refined &
The strategy.
Rather than increasing spend, we rebuilt the acquisition strategy around how customers actually purchase.
Paid media across Meta and Google was aligned with buyer intent and real revenue signals, creating a structure designed to scale purchases predictably. Alongside this, we implemented a structured creative sprint to continuously test and refine messaging, formats, and angles based on performance data.
Decisions across both media and creative were guided by purchase performance and contribution, not engagement metrics or short-term efficiency. This shifted growth from reactive optimisation to a clear, scalable system.
SOLUTION.
The nitty gritty
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Get Frocked is an established Australian women’s fashion apparel brand, offering contemporary styles designed for modern women. With a loyal customer base and consistent demand, the brand had already proven product-market fit and wasn’t starting from scratch.
Momentum was already there. What was missing was a paid growth structure that could keep up with it.
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Get Frocked came to us at a point where the brand had already established strong demand and a loyal customer base, but paid growth was starting to feel harder to scale. While Meta and Google Ads were active, performance had become inconsistent and difficult to push confidently without risking efficiency.
As a fashion apparel brand operating in a competitive market, visibility alone wasn’t enough. Rising competition, shifting buyer behaviour, and increasing media costs meant that simply increasing spend was no longer a viable path to growth. The existing account structure wasn’t clearly aligned with buyer intent, making it challenging to scale purchases predictably across both platforms.
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We approached Get Frocked’s growth with a profit-led acquisition system, not a channel-by-channel optimisation exercise.
Rather than pushing more spend, we rebuilt Meta and Google around revenue contribution and purchase behaviour, ensuring every dollar invested was accountable to profit, not just traffic or engagement.
At a structural level, paid acquisition was reorganised around buyer intent. Campaigns were mapped to how customers actually move from discovery to purchase, allowing demand to be captured more efficiently across both platforms.
On Meta, this meant refining audience signals and creative sequencing to support conversion at each stage, instead of relying on broad targeting or reactive testing. On Google, keyword and budget allocation were tightened to prioritise high-intent searches that consistently drove revenue.
Performance was monitored through real sales data, not surface-level metrics. Spend was scaled only where purchases, efficiency, and contribution margin were proven, allowing Get Frocked to grow purchase volume while maintaining strong returns.
This system created a clearer, more controlled growth engine, one that supported scale without sacrificing profitability.
The proof is in the pudding
RESULTS.
