Returned $559 for every dollar spent.
SUCCESS STORY.
Superior Healthcare’s impressive results earned us a spot as SEMrush award finalists, delivering a jaw-dropping $559 return for every $1 spent.
A new strategy, a new platform and that renewed sense of well-being.
The strategy.
We applied a data-driven strategy with a meticulous full-funnel approach on Meta, targeting healthcare professionals with tailored messaging to address their specific needs. By optimising creative content through A/B testing and refining conversion points on landing pages, we maximised engagement and conversions. Continuous performance tracking allowed us to adjust and fine-tune campaigns, delivering exceptional results for Superior Healthcare.
The testimonial.
“The Social Boutique has been managing our Social Media ad campaigns with amazing results. We’ve seen a massive increase in website traffic, online sales, and customer engagements. Erwane has been fantastic in providing great advice and monthly reporting on how well our ads are tracking, and best way to maximise return on investment. Thank you to Erwane and her team for all the support. I would highly recommend for any business looking to grow their online presence.”
SOLUTION.
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Superior Healthcare is a leading wholesaler & accredited NDIS provider of affordable medical supplies. Superior Healthcare is proud to be the go-to name for high-quality and affordable medical supplies for residents all over Australia.
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Superior Health Care approached our team over three years ago when they considered taking their company digital. Specialising in wholesale healthcare and wellness products for the Aged Care, Medical Industry and general public, reputation and trustworthiness are critical in an industry with few major players and where the likelihood for buyers to switch suppliers is low.
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With no previous social advertising and launching with a small budget of $1000, we identified building a digital brand presence as the top priority for Superior Health Care to establish their reputation online. To ensure our budget was being optimised, our strategy for the first three months solely focused on awareness and traffic. As expected, engagement was low upon launch, however, after the initial period of building awareness in relevant audience segments, we launched an intent campaign, retargeting people who had viewed or interacted with the top-of-funnel ads.
We’ve since delivered an increase in ROI every month. The client was keen to focus solely on intent campaigns from there, however, we recommended keeping a brand awareness campaign running on a low budget as it would ensure we were consistently engaging new audiences, who we could retarget. Our persistence with awareness campaigns, positioning and nurturing audiences contributed to the success our client observed during the COVID-19 pandemic. During the second extended lockdown in Victoria, consumers, who were forced to turn to digital platforms for shopping, were familiar with the Superior Health Care brand. Purchase value from social grew exponentially during this period, and to this day, our client’s social advertising continues to deliver excellent returns as we have built a loyal customer base who returns to our client’s website for their healthcare and wellness products.
The nitty gritty
The proof is in the pudding
RESULTS.
What our client say…
Our clients consistently achieve outstanding results and impressive returns on investment, regardless of the macro landscape. How do we accomplish this? By continually pushing ourselves to improve, every day.
Achieving real growth with our experts.
WHY WORK WITH US.
