When Fetchit, a premium dog food brand, partnered with The Social Boutique, they were ready to elevate their brand and reach more pet owners. Through our strategic advertising campaigns, we helped them achieve remarkable results achieving a 4x return on ad spend and a 68% reduction in cost per conversion.
Driving 4x revenue growth with strategic advertising.
SUCCESS STORY
The strategy
In a competitive market, Fetchit disrupted the dog food industry with fresh, healthy meals. We crafted a high-impact full-funnel strategy, targeting health-conscious dog owners and building a community around Fetchit’s unique offerings. By leveraging testimonials and sample packs, we drove high-quality traffic and conversions. Fetchit’s revenue surged, enabling reinvestment and business growth.
The testimonial
“We would not be where we are today without the team at The Social Boutique. Dealing with Erwane and her team was exceptionally easy and enjoyable. They were able to build a strategy that aligned with our business goals and successfully execute it in a short period of time. Couldn't be happier with the results from the numerous campaigns they produced and managed. If you're looking to take your e-commerce business to the next level and have fun working with an agency, then look no further than the team at TSB.”
SOLUTIONThe nitty gritty
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Fetchit is a company dedicated to providing healthy meals to our fur friends. Fetchit started as two dog lovers researching healthy recipes to create for dogs of friends and family. Their mission is to make fresh food more accessible and affordable for the dogs of Australia, because we truly believe in the amazing health benefits a fresh healthy diet has on a dog's quality of life.
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Launching a new company in a concentrated market dominated by few, major players, Fetchit understood it would be difficult to steal market share, with dog owners often reluctant to make the switch to a new brand of dog food. Identifying social as the best way to reach their target markets (millennials who cared about real ingredients for their pups), Fetchit needed to ensure they turned their new customers into repeat, loyal customers.
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Launching a brand on social from scratch, we tailored our tried and tested full-funnel paid strategy to Fetchit’s ideal audience. Building a brand awareness campaign that concentrated on communicating what set them apart from all the other dog food companies, we took an approach that aimed to build a community around their shared interests of their pet.
Our Brand Awareness Campaign was targeted at four specific custom audience segments.
The next stage of the funnel aimed to generate website traffic – we further communicated the benefits of feeding your furry friend Fetchit’s fresh meals, utilising customer testimonials and reviews from other pups who had tried (and loved) the food.
The third step was to establish a connection and drive actions to the website. We optimise our conversion campaign for the specific action Add-To-Cart (ATC). We focused on promoting their Sample Pack, which consisted of five meals (one of each flavour) – it’s like a lucky dip for your pup - retargeting audiences who had shown interest in Fetchit previously, as well prospecting audiences and followers of competitor brands on social media.
The proof is in the pudding.
RESULTS.
What our clients say…
Our clients consistently achieve outstanding results and impressive returns on investment, regardless of the macro landscape. How do we accomplish this? By continually pushing ourselves to improve, every day.
Achieving real growth with our experts.
WHY WORK WITH US.
