——— SOCIAL MEDIA ADVERTISING
Drive engagement, spark growth and convert consistently.
As a business owner, not being on social media is a missed opportunity in today’s digital landscape. Social media is now a critical part of your marketing mix, offering precise targeting that reaches the right audience when it matters most. Paid social advertising is the way forward, with platforms like Meta, TikTok, and LinkedIn enabling businesses to boost visibility, drive engagement, and convert customers more effectively.
TikTok’s 1.5 billion users, Meta’s 60% shopper discovery rate, and LinkedIn’s authority in B2B marketing make these platforms essential tools for growing brand awareness and achieving ROI. Without a presence, you risk falling behind competitors already capitalising on these platforms. Each platform offers unique benefits depending on your target audience, making paid social advertising a key strategy for reaching and converting customers.
On Meta, 60% of shoppers discover brands through its platforms, and users spent 56% more on products found via ads in 2021. With the average user clicking on 11 ads per month, creating high-quality, attention-grabbing ads is crucial to standing out.
TikTok reaches 19.3% of the world’s population with over 1.5 billion monthly active users, and 92% of users take action after seeing an ad. It’s ideal for engaging younger audiences, with 33% of users making purchases after seeing ads.
LinkedIn, with over 900 million users, excels in B2B marketing, helping brands build authority and trust in professional circles. Its focus on fostering relationships makes it ideal for long-term growth.
Making your brand stand out where your target audience is.
We combine the innovation of a creative agency with the precision of performance marketing, ensuring your message not only resonates with your audience but drives real revenue growth. By seamlessly integrating the expertise of both creative and performance agencies, we effectively bridge the gap between eye-catching, thumb-stopping content and data-driven insights.
No more flashy content that doesn’t deliver results.
Meaning, we returned an incredible $335,511 revenue on a $2,000 budget.
Achieving those results requires refining strategies over time with precision and tailor-made management.
This campaign was nominated at the SEMrush award for the best campaign on a small budget.
— Superior Healthcare
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Description text goes herePPC advertising means pay per click, and it’s a form of advertising where you would pay a fee every time someone clicks on your ads, which are usually placed at the top of a search engine results page (SERP). This type of marketing is all about return on investment (ROI), so the better the quality of your ads and keywords, the higher clicks and conversions you will be likely to see.
Our PPC management agency helps you to define your goals, minimise your spending and ensure that your ads reach the consumers you’re reaching for, using the best-targeted keywords.
There is a world of difference between knowing what PPC is and executing it well. If it were easy, everyone would be doing it without the need for expert help. When executed correctly, pay per click advertising on the Google Display Network expands further than relying on organic visits to your site. It can gain you fresh and new quality leads amongst your target audience, meaning that those clicks are more likely to turn into conversions. It’s about creating a seamless user journey and in turn, that ROI you’ve been looking for.
We provide the best PPC campaign results by learning about your goals and budget, and then creating and running your company’s advertising for you. Using an agency means you can remove any time or knowledge-related worries because you’re entrusting the bulk of the maze to the experts. Our biggest focus is assisting you to reach your objectives, and we’ll do whatever we see fit to help you get there. Firstly, we assess the demographic you are trying to reach and then implement strategies that will ultimately drive that all-important traffic to your website. In order to gain conversions, you’ll need traffic and you’ll need clicks. Thankfully that’s our speciality.
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We’re biased, but pay per click services are invaluable tools for increasing website traffic and eventually conversions. They also come in a variety of forms, meaning you can pick and choose the right strategies for you depending on your budget and aims.
The most commonly used and interchangeable examples are:
• Paid search advertising – like Google Ads, where your ads are shown to users who have searched for certain keywords. You would set these campaigns up by writing ad copy that aligns with your target audience, and then selecting a suitable page on your site for them to land on.
• Display advertising – these are the more traditional banner, image and text adverts that appear on different websites of the Google Display Network, linking back to your own landing page. In terms of click-through rates, a display campaign tends to yield lower results, however, it can build a more intangible brand awareness that can lead to a successful conversion when you apply another strategy like social media advertising.
• Remarketing – the cookies we accept on websites while we browse are collecting data about our online actions. Using a remarketing campaign through the Google Display Network allows a company to show users specific ads based on those online ads, so they are targeting interests that they already know the user is looking for. This is useful for attracting the customers you already know are searching for products or services similar to what you offer, but they may not have heard of you.
We have an in-house team full of experts in all of the above and more, so really, let us know if you want some deeper explanations into how these can work for you.
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Without any ad campaign services, you may be missing out on valuable traffic for your site. Good PPC management agencies will ensure your PPC is quick to set up, results are easy to track, and it works well in combination with your other marketing strategies.
Other benefits include:
• Performance is measurable – this means you can easily monitor your results to a high level, including impressions, clicks and eventual conversions from placing targeted ads.
• You’re in charge – ultimately you control every aspect of your marketing campaign, namely the budget, your keywords, bid management and the length of time you wish your ads to run for. Know how much your PPC management cost is working for your bottom line, and make informed decisions.
• It works well with other channels – PPC services are just one string to the bow in terms of your marketing strategies and can boost up your other efforts to make your brand seen and heard.
• Testing and targeting options – targeting the right audience for your brand is key, and you’ll find the best route for that through testing and updating your campaign regularly.
• Positive ROI – you only pay when a consumer actually clicks on your ads, so if your landing page is effective, you can easily boost conversions. With all of your marketing strategies, a high ROI is the goal, and it means you’re doing something right.
• Instant traffic – unlike your SEO marketing efforts, a PPC campaign doesn’t rely on organic growth, it places your company right where consumers are looking. For smaller brands trying to expand their reach, it is highly effective in giving instant results and increasing that all-important brand awareness.
• No algorithms – PPC services rely on bids, rather than the algorithms we see on social media and search engines. This means you can more easily judge how your campaign might perform based on historical data.
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PPC management pricing differs depending on a variety of factors, namely:
• The quality of your ad copy
• How relevant your ad is to the user on that SERP
• Your landing page performance
• The amount that your competitors are willing to pay
• The overall results of your ad
A search engine’s aims are to provide a smooth customer experience, and thus they want to ensure that the level of ad from advertisers is high quality. In essence, the better your pay per click PPC management, the more cost-effective your PPC management packages will be, which means a higher ROI.
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Our entry-level package begins at $990, designed to align with your specific goals, account needs, and current account maturity.
Our packages are tiered to accommodate various levels of ad spend and campaign volume. As your investment and campaign complexity increase, higher-level packages may be more suitable.
We’re happy to share a comprehensive pricing list and customise it to fit your requirements.
Our clients consistently achieve outstanding results and impressive returns on investment, regardless of the macro landscape. How do we accomplish this? By continually pushing ourselves to improve, every day.
Switching to a marketing agency is a big decision, and we know it can be overwhelming.
We offer tailored advice on account structure, creative storytelling, personalised messaging, and campaign analysis. During the session, we'll review your current advertising efforts, identify areas for improvement, and provide actionable steps to enhance your strategy. It's an excellent way to gain expert insights and immediate guidance to elevate your advertising, without the long-term commitment of a retainer.
