Marketing Consultant & Digital Strategist
I drive profitable growth for ambitious brands.
The growth partner that sits between freelancer and agency, built for brands that have outgrown one and don't want the other.
Every successful growth partnership I've had is built on two things: trust and compounding performance.
My clients stay an average of 2+ years because I only start when there's a real opportunity to scale. Here's a snapshot of how I work.
What I do
01
Performance Ad Creative
I combine sharp creative with a performance mindset. Every concept is built to stop attention, lower acquisition costs, and drive real revenue across Meta, TikTok, Pinterest and YouTube.
02
Meta Ads Management
Senior-led Meta ad management for brands ready to scale. I focus on creative, signal, and structure, the levers that actually move performance in 2026, not the ones that used to. I don’t just manage ad spend. I help brands grow. ,
03
Google Ads Management
I build campaigns with a clear goal: revenue. Every decision is made to improve efficiency and performance across search, shopping, and beyond.
04
Conversion & Customer Journey
I look beyond the click to improve how your business converts. From on-site experience to enquiry handling and nurture, I help turn interest into actual customers.
05
Email Marketing
From high-performing campaigns to smart automation, I turn your email into a consistent growth channel.
06
Growth Advisory
For brands not ready for full execution, but who want senior thinking on tap. A monthly retainer that gives you expert input across your ads, creative, and funnel — without the cost of a full engagement.
I Help Building Brands That Grow.
I help brands scale by improving what drives revenue: ads, creative, website, offer, and conversion. Beyond just campaigns. I turn opportunities into compounding growth.
Whatever you bring me in for, you get more than the work itself.
You get me, and the two people I trust most to execute alongside me, a senior designer and an execution lead. That's it. No layers, no juniors, no being handed off. I’m across your whole business, spotting the opportunities your current setup is missing.
In their words
“Erwane became a part of our team”
+312%
Revenue lift
−41%
CAC
4.8x
ROAS
Erwane found in three weeks what two agencies missed in a year — the ceiling was a misread, not structural.
Alice, Director of Growth — Maniere de Voir
A short word from Warwick Jones on what changed when paid and EDM were managed as one growth engine, not two siloed channels.
Warwick Jones — Ruzana Dorfman, Founder
+75%
Revenue growth in 5 months
+200%
ROAS increase
−34%
CAC reduction
About
Get To Know Me,
Erwane
I built The Social Boutique because I wanted the marketing team I wished I could have hired. Small, senior, opinionated, and genuinely invested in the businesses we work with.
I'm a strategist who deeply cares about the businesses I work with. No jargon, no ego, just smart, honest work that grows your business.
You get me on strategy, every account, every conversation, every decision that matters.
No being handed to a junior. No surprises.
After more than a decade running growth, and running my own ecommerce business, I've seen the patterns from both sides. Brands spending more on ads when the real leaks were sitting somewhere else entirely.
Being hands on is a choice. It's how I can deliver great work and it's why my clients stay long term.
Working together
How an engagement works.
No mystery, no surprises, no aggressive sales process. Here's exactly what happens after you reach out.
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01
A real conversation.
A 15-minute call with me. Quick, focused, and direct, no pitch and no time wasted. We'll figure out if there's a real opportunity here, and if there is, we move to the next step. If there isn't, you'll know straight away.
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02
A deep diagnostic.
Once I've assessed I can help the business forward, I run a full audit. Acquisition, conversion, retention, the whole funnel. Then we get on a deeper call to go into your business properly, your numbers, where the strongest opportunities are. You walk away with a clear diagnostic of where your real opportunities sit, regardless of what happens next.
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03
The plan.
A strategic roadmap built around your numbers, your goals, and the opportunities we identified. The first 90 days mapped out across strategy, creative direction, and channel priorities, with a clear view of what we're going after and how.
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04
The work, together.
Senior strategy on every conversation, the team executing the work. Regular cadence, transparent reporting, and an open line whenever you need it. We're in it with you, not running alongside.
Why the Social Boutique
Three things that make me different.
Ad Creative
Good content isn't just visually appealing; it needs to be scroll-stopping.
I make creative that sparks sales, not just impressions. Every concept is built off what's actually working in your account.
Find out where your growth is hiding.
Insights
Articles, ideas and observations on growth.
Common Questions
What people usually ask.
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Most of my clients see meaningful performance shifts within the first 60 to 90 days, with the bigger compounding wins landing between months 3 and 6. I tell you upfront because real growth takes time, and I'd rather lose a client at proposal stage than at month 3.
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It depends on your starting point and the bottleneck I find, but here's the honest range. Most clients see meaningful performance shifts in the first 60 to 90 days, with bigger compounding gains landing between months 3 and 6. I've delivered revenue lifts from 50% to over 300% within the first year, with the strongest results coming from brands where the leak wasn't where they expected. I don't promise specifics until I've audited your business, anyone who does is making it up.
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I have an initial commitment of 3 months so I have time to do the diagnostic work, build the foundation, and start delivering. After that, it's month-to-month. No long lock-ins.
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I lead strategy on every account. The team handles execution under my direction. No junior account managers as your main contact, no rotating teams. Every conversation is with me.
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Meta, TikTok, Google, and Pinterest for paid media. Klaviyo and similar platforms for email and lifecycle. I work across whatever platform makes commercial sense for your business, not whichever ones I'm certified on.
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No. I'm based in Melbourne but work with ecommerce and service brands across Australia and internationally. The work happens remotely with monthly in-person sessions for local clients, and video-based for everyone else. Time zones haven't been a problem yet.
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Monthly reporting that covers performance and what I'm working on next. A standing call cadence, usually fortnightly. And honest reporting. If something isn't working, you'll hear it from me before you have to ask.
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I tell you. I adjust. If the bottleneck has shifted somewhere outside my scope, I tell you that too, and help you figure out what to do next. My average client stays 2+ years because I don't pretend things are working when they aren't.
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I work best with established ecommerce and service businesses doing $30K+/month in revenue, who've validated their offer and want to scale efficiently. I'm not the right fit for pre-revenue startups, businesses still searching for product-market fit, or anyone looking for two-week miracles.
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I work with a small number of clients at a time, by design. Capacity opens periodically as engagements move through phases. The best way to find out is to enquire, I'll tell you straight whether I have space, and if I don't, I'll be honest about timing.
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The first step is a conversation. I'll ask questions about your business, your goals, and where you think the bottleneck is. If it makes sense to work together, I'll lay out what an engagement would look like. If it doesn't, I'll tell you and point you somewhere that might be a better fit.
I run discovery calls personally. 15 minutes, no pitch, no pressure.